Tap into the Home Services SuperNiche with Google's Call Only Ads
The Home Services Consumer Journey Often Begins Online
In the majority of home services verticals, over 55% of consumers run a search before scheduling an appointment.
Google saw 350 times more searches for the keywords “local” and “near me” from 2009 - 2019
These search terms are commonly used to find home services companies, since consumers require local agents to come to their homes.
Mobile searches are growing year-over-year in many home services verticals.
Among the fastest- growing search terms are “HVAC repair,” “landscaping near me,” “plumbers near me,” and “roofing companies”.
Most home services consumers don’t have a company in mind when they run a search.
This presents an opportunity for home services marketers to convert these undecided searchers.
Search
4 out of 5 consumers use search engines to find local information and businesses
Customization
Consumers respond to ads customized to their city, zip code, and area 80% better
Conversion
28% of all local searches result in a purchase
Profit
$6-$30 is the average cost-per-lead for Google Local Services ads
Home Services Super Niche
Copy and Paste Click-To-Call Ads Ready To Supercharge Your Agency
Additions & Remodeling
Air Conditioning
Alteration Service
Appliances
Appraiser
Architects & Engineers
Awnings
Building Contractors
Cabinets
Carpenters
Carpet Cleaning
Clean a Roof
Clean and Inspect a Chimney or Fireplace
Clean House Interior
Maid Service
Demolition Service
Flooring
Garage Doors
Clean Gutters and Downspouts
Home Security Services
Interior Decorator
Painting
Pest Control
Plumbing
Repair a Garage Door
Roofing / Roofers
Siding
Water Damage Restoration
Waterproofing
Bathroom
Electrical
Garage Doors Repair
Gutters Repair
Handyman Services
Landscaping
Lawn & Garden Care
Moving
Swimming Pools
Tile
Tree Service
Upholstery Cleaning